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| CASUAL GAMES |
Our games catalogue includes approximately 150 games and growing. Among these are popular titles from successful developers such as GameHouse, PopCap, Zylom, Reflexive, Kraisoft and many others.
Casual games stand out for various reasons. Besides their compelling gameplay they are easy to learn but hard to master, which makes them highly addictive. With excellent game depth and small file size (usually under 10 MB) casual games are quickly downloaded and provide for long-lasting fun. The fact that these games can be solely controlled by the mouse is only one of the many reasons the worldwide community of gamers has quickly evolved over the last few years.
About 65% of Casual Gamers (also known as moderate gamers) are females between the ages of 25 and 55.
According to a recent survey from Screen Digest: The overall online games market in western Europe and North America which already generated 405 million US dollars in 2003 reached a turnover in excess of 890 million dollars in 2004. Revenue will reach 1.8 billion US dollars in the year 2007. Casual gamers exceeds hardcore gamers by a factor of 5. |
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